The new marketing era : marketing to the imagination in a technology driven world / Paul Postma.

The new marketing era : marketing to the imagination in a technology driven world / Paul Postma. marketing to the imagination in a technology driven world /

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Bibliographic Details
Main Author: Postma, Paul
Format: Book
Language:English
Published: New York ; London : McGraw-Hill, c1999
Subjects:
Marketing > Technological innovations
Marketing > Psychological aspects
Consumer behavior
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/POS
Copy [0402062795] Available

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