All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg. the differential marketing strategy for brand loyalty and profits /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; Chichester :
Wiley,
1995
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.8/HAL |
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| Copy [0402101006] | Available |