Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. multi-item measures for marketing and consumer behavior research /
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Main Author: | Bearden, William O., 1945- |
---|---|
Other Authors: | Netemeyer, Richard G., 1956- |
Format: | Book |
Language: | English |
Published: |
Thousand Oaks, Calif. ; London :
Sage Publications,
c1999.
|
Edition: | 2nd ed. |
Subjects: | |
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