Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. multi-item measures for marketing and consumer behavior research /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
Sage Publications,
c1999.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 100 | 1 | |a Bearden, William O., |d 1945- | |
| 245 | 1 | 0 | |a Handbook of marketing scales : |b multi-item measures for marketing and consumer behavior research / |c William O. Bearden, Richard G. Netemeyer. |
| 250 | |a 2nd ed. | ||
| 260 | |a Thousand Oaks, Calif. ; |a London : |b Sage Publications, |c c1999. | ||
| 300 | |a xiv, 537 p. ; |c 29 cm. | ||
| 500 | |a "Published in cooperation with the Association for Consumer Research." | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Consumer behavior |x Research |
| 700 | 1 | |a Netemeyer, Richard G., |d 1956- | |
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