Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. multi-item measures for marketing and consumer behavior research /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
Sage Publications,
c1999.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | "Published in cooperation with the Association for Consumer Research." |
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| Physical Description: | xiv, 537 p. ; 29 cm. |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 076191000X |