APA Edition Citation

Mooij, M. K. d. (1998). Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij: Understanding cultural paradoxes. Sage.

Chicago Edition Citation

Mooij, Marieke K. de. Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke De Mooij: Understanding Cultural Paradoxes. Thousand Oaks, Calif ; London: Sage, 1998.

MLA Edition Citation

Mooij, Marieke K. de. Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke De Mooij: Understanding Cultural Paradoxes. Sage, 1998.