Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand. the rise of public relations and corporate imagery in American big business /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Berkeley, Calif. ; London :
University of California Press,
c1998
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.285/MAR |
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| Copy [0401977366] | Available |