Promotion management & marketing communications / Terence A. Shimp.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth, Tex. ; London :
Dryden Press ; ,
1993
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| Edition: | 3rd ed.. |
| Series: | Dryden Press series in marketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.82/SHI |
|---|---|
| Copy [0401628329] | Available |
| Copy [040113234X] | Available |
| Copy [0401132366] | Available |