Consumer behavior & marketing action / Henry Assael.

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Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Cincinnati, Ohio : South-Western College Pub, 1994.
Edition:5th ed.
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Pilkington Library - Pilkington Main Collection

Call Number: 658.834/ASS
Copy [0401031896] Available
Copy [040103190X] Available