Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras.
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Boston ; London :
Kluwer Academic,
1994
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| Series: | International series in quantitative marketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.83/RES |
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| Copy [0400907453] | Available |