Marketing decisions for new and mature products / Robert D. Hisrich and Michael P. Peters.

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Bibliographic Details
Main Author: Hisrich, Robert D.
Other Authors: Peters, Michael P.
Format: Book
Language:English
Published: New York ; Oxford : Maxwell Macmillan International, c1991
Edition:2nd ed.
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8/HIS
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