Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao Nakanishi. evaluating competitive marketing effectiveness /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. ; London :
Kluwer,
c1988
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| Series: | International series in quantitative merketing
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.83/COO |
|---|---|
| Copy [0400187108] | Available |