The effect of advertising on sales and brand shares.

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Bibliographic Details
Main Author: Samuels, J. M. (John Malcolm), 1938-
Format: Book
Language:English
Published: London (1 Bell Yard, WC2A 2JX) : Advertising Association, (1971)
Series:Research studies in advertising
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Pilkington Library - Pilkington Main Collection

Call Number: 659.1/SAM
Copy [005506101] Available