Strategy in advertising : matching media and messages to markets and motivations. matching media and messages to markets and motivations.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1984.
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| Edition: | 2nd ed. |
| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1/BOG |
|---|---|
| Copy [0400279509] | Available |