Health care marketing plans : from strategy to action / Steven G. Hillestad, Eric N. Berkowitz.

Health care marketing plans : from strategy to action / Steven G. Hillestad, Eric N. Berkowitz. from strategy to action /

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Bibliographic Details
Main Author: Hillestad, Steven G.
Other Authors: Berkowitz, Eric N.
Format: Book
Language:English
Published: Gaithersburg, Md. : Aspen, 1991
Edition:2nd ed.
Subjects:
Medical care > Marketing
Strategic planning
Health services administration
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.8093621/HIL
Copy [0400352060] Available

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