Cases in advertising and promotion management / Charles H. Patti, John H. Murphy.

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Bibliographic Details
Main Author:	Patti, Charles H.
Other Authors:	Murphy, John H.
Format:	Book
Language:	English
Published:	New York ; Chichester : Wiley, c1983
Subjects:	Advertising > Case studies
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Shelfmark:	659.1/PAT
Copy [025983601]	Available

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