The fundamentals of advertising / John Wilmshurst.
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Main Author: | Wilmshurst, John |
---|---|
Corporate Authors: | Institute of Marketing, CAM Foundation |
Format: | Book |
Language: | English |
Published: |
London :
Heinemann, on behalf of the Institute of Marketing and the CAM Foundation,
1985
|
Series: | The Marketing series
|
Subjects: | |
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