The fundamentals of advertising / John Wilmshurst.
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Main Author: | |
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Corporate Authors: | , |
Format: | Book |
Language: | English |
Published: |
London :
Heinemann, on behalf of the Institute of Marketing and the CAM Foundation,
1985
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Series: | The Marketing series
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Subjects: | |
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005 | 20201205185905.0 | ||
008 | 940223s1985----uk------W----00-----eng-- | ||
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089 | |a 659.1 | ||
100 | 1 | |a Wilmshurst, John | |
245 | 1 | 4 | |a The fundamentals of advertising / |c John Wilmshurst. |
260 | |a London : |b Heinemann, on behalf of the Institute of Marketing and the CAM Foundation, |c 1985 | ||
490 | 4 | |a The Marketing series | |
504 | |a Includes index | ||
650 | 0 | 0 | |a Advertising |
710 | 2 | |a Institute of Marketing | |
710 | 2 | |a CAM Foundation | |
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