The fundamentals of advertising / John Wilmshurst.
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| Main Author: | |
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| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Heinemann, on behalf of the Institute of Marketing and the CAM Foundation,
1985
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| Series: | The Marketing series
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| Subjects: | |
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| Bibliography: | Includes index |
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| ISBN: | 0434923303 |