Product policy : concepts, methods, and strategy / Yoram J. Wind. concepts, methods, and strategy /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. ; London :
Addison-Wesley,
c1982
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| Series: | Addison-Wesley marketing series
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| Subjects: | |
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
658.575/WIN |
|---|---|
| Copy [023178101] | Available |