Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan. concepts, theories and practice of international, multinational and global advertising /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York ; London :
Prentice Hall,
1991
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Pilkington Library - Pilkington Main Collection
| Shelfmark: |
659.1/MOO |
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| Copy [0400442493] | Available |