APA Edition Citation

Buell, V. P. (1984). Marketing management : a strategic planning approach / Victor P. Buell: A strategic planning approach. McGraw-Hill.

Chicago Edition Citation

Buell, Victor P. Marketing Management : A Strategic Planning Approach / Victor P. Buell: A Strategic Planning Approach. New York ; London: McGraw-Hill, 1984.

MLA Edition Citation

Buell, Victor P. Marketing Management : A Strategic Planning Approach / Victor P. Buell: A Strategic Planning Approach. McGraw-Hill, 1984.

Warning: These citations may not always be 100% accurate.