Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia.

Cases in marketing research / William G. Zikmund, William J. Lundstrom, Donald Sciglimpaglia.

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: Lundstrom, William J., Sciglimpaglia, Donald
Format: Book
Language:English
Published: Chicago ; London : Dryden, c1982
Subjects:
Marketing research > United States > Case studies
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/ZIK
Copy [023385701] Available

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