Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.

Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins. measurement and method /

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Bibliographic Details
Main Author: Tull, Donald S. (Donald Stanley)
Other Authors: Hawkins, Del I.
Format: Book
Language:English
Published: New York ; London : Macmillan ; , 1987
Edition:4th ed.
Subjects:
Marketing research
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Pilkington Library - Pilkington Main Collection

Shelfmark: 658.83/TUL
Copy [030116001] Available

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