Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing

Bibliographic Details

Published in:	Journal of wine research 2024
Main Authors:	Robertson, Jeandri, Ferreira, Caitlin, Kietzmann, Jan, Botha, Elsamari
Format:	Article
Language:	eng
Subjects:	Industrial Marketing Industriell marknadsföring
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!