Customer segmentation using machine learning: A literature review
In new Era, customer segmentation is applied everywhere to get new dimensions in industries. Customer analytics plays a significant role in learning trust of customer by studying their behaviour. This paper includes research review of different researchers on customer segmentation using machine lear...
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| Main Authors: | , |
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| Format: | Conference Proceeding |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | In new Era, customer segmentation is applied everywhere to get new dimensions in industries. Customer analytics plays a significant role in learning trust of customer by studying their behaviour. This paper includes research review of different researchers on customer segmentation using machine learning and their findings and gap areas where further work can be done. As one of the primary reason for churning of customer is bad experience of customer in terms of quality, understanding of concepts, not budget friendly and many more reason are there. We should take care of these types of reason in future for sustaining of our customer and also regularly monitoring the trends of the customer needs. |
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| ISSN: | 0094-243X 1551-7616 |