Desensitisation to cigarette package graphic health warnings: a cohort comparison between London and Singapore

ObjectivesWe compared 2 sociocultural cohorts with different duration of exposure to graphic health warning labels (GHWL), to investigate a possible desensitisation to their use. We further studied how a differing awareness and emotional impact of smoking-associated risks could be used to prevent th...

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Bibliographic Details
Published in:BMJ open 2016-10, Vol.6 (10), p.e012693-e012693
Main Authors: Ratneswaran, Culadeeban, Chisnall, Ben, Li, Mingyue, Tan, Sarah, Douiri, Abdel, Anantham, Devanand, Steier, Joerg
Format: Article
Language:eng
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Summary:ObjectivesWe compared 2 sociocultural cohorts with different duration of exposure to graphic health warning labels (GHWL), to investigate a possible desensitisation to their use. We further studied how a differing awareness and emotional impact of smoking-associated risks could be used to prevent this.SettingStructured interviews of patients from the general respiratory department were undertaken between 2012 and 2013 in 2 tertiary hospitals in Singapore and London.Participants266 participants were studied, 163 Londoners (35% smokers, 54% male, age 52±18 years) and 103 Singaporeans (53% smokers, p=0.003; 78% male, p
ISSN:2044-6055
2044-6055