Study: Channel Convergence 'Coming Fast'
With electronic channel "convergence" on the horizon, credit unions should now pay attention to delivering information and banking services over tablet devices, according to new research. Fiserv's latest Consumer Trends Survey of 3,000 individuals indicates that both mobile and tablet...
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| Published in: | Credit Union Journal 2012-04, Vol.16 (14), p.3 |
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| Main Author: | |
| Format: | Article |
| Language: | eng |
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| Online Access: | Get full text |
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| Summary: | With electronic channel "convergence" on the horizon, credit unions should now pay attention to delivering information and banking services over tablet devices, according to new research. Fiserv's latest Consumer Trends Survey of 3,000 individuals indicates that both mobile and tablet usage are rising. But what Geoff Knapp, VP of online banking, points out, is that soon consumers will begin viewing interchangeably banking they do on mobile phones, tablets, and even PCs. "Channel convergence is coming, and it's coming fast. As electronic banking users evolve and begin to do much more of their tasks over numerous electronic devices, they will no longer differentiate between mobile banking and online banking," said Knapp. "They will just think they are doing digital banking, and will transition between channels and devices to suit their needs." Knapp emphasized credit unions will have to make sure the experience they deliver across all of their electronic channels is similar and effective no matter what the device members use. |
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| ISSN: | 1521-5105 |