PR Week AWARDS 2011: 25 Years
Focusing on male homeowners in their thirties and over, Grayling pinpointed the National Shed of the Year competition as the perfect hookfor the campaign.The competition,in which dedicated 'sheddies' competed for a £1,000 prize and a selection of Cuprinol products.coincided with the compan...
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| Published in: | PR Week 2011-10, p.1 |
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| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Focusing on male homeowners in their thirties and over, Grayling pinpointed the National Shed of the Year competition as the perfect hookfor the campaign.The competition,in which dedicated 'sheddies' competed for a £1,000 prize and a selection of Cuprinol products.coincided with the company's peak sales period between Easterandtheearlysummermonths.lt wascreatedby online shed fan Andrew 'Uncle Wilco'Wilcoxandhosted online at readersheds.co.uk,where 80 percent of visitors are male.The... |
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| ISSN: | 0267-6087 0267-6087 |