The powers of perception
The key to growth is making sure that what you are offering has a high perceived value to the client but costs you relatively little to deliver. Expert advice is ideal for this. It is all about customer service and the personal touch, all the things the dotcom businesses struggle with or simply cann...
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| Published in: | Money Marketing 2011-09, p.38 |
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| Format: | Magazinearticle |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | The key to growth is making sure that what you are offering has a high perceived value to the client but costs you relatively little to deliver. Expert advice is ideal for this. It is all about customer service and the personal touch, all the things the dotcom businesses struggle with or simply cannot deliver. It is the long-term customer value that is most important for growth so do not skimp on your sales package and tools. CDs and DVDs cost relatively little to produce. You may also need to review your website and brochures. Public relations is also a great tool for enhancing perceived value. Local press coverage can raise your profile and enhance your reputation. |
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| ISSN: | 0958-3769 0958-3769 |