A fearless ft pushes ahead in the changing media environment

In an interview, Rob Grimshaw, managing director of FT.com, talks about about FT.com's major internal cultural shift to take on digital challenges, the trials of Grimshaw says there are certain patterns of consumption that indicate a likelihood to subscribe, and that FT.com has built automated...

Full description

Saved in:

Bibliographic Details
Published in:	Marketing Week 2011-08, p.18
Main Author:	Handley, Lucy
Format:	Magazinearticle
Language:	eng
Subjects:	Advertising Corporate profiles E-mail marketing Electronic publishing Grimshaw, Rob Information services Inventory Market strategy Marketing Officials and employees Online information services Online services Web sites
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Summary:	In an interview, Rob Grimshaw, managing director of FT.com, talks about about FT.com's major internal cultural shift to take on digital challenges, the trials of Grimshaw says there are certain patterns of consumption that indicate a likelihood to subscribe, and that FT.com has built automated marketing processes on the back of those insights that go out in emails.
ISSN:	0141-9285