THE PRODUCTION A-LIST: 1
@radical.media made headlines earlier this year with the announcement that Fremantle, the global entertainment giant behind shows such as "American Idol" and "The X Factor," had purchased a 60% share of the company. It wasn't that much of a shocker, however, considering the...
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| Published in: | Advertising Age 2010-12, Vol.81 (43), p.14 |
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| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | @radical.media made headlines earlier this year with the announcement that Fremantle, the global entertainment giant behind shows such as "American Idol" and "The X Factor," had purchased a 60% share of the company. It wasn't that much of a shocker, however, considering the company's expertise in an expanding range of entertainment production. Now branding itself as a "transmedia" company, @radical carried on further into new territories. During this year's TEDMED Conference, it premiered the Medica iPad app, a gorgeous interactive collection of rare medical illustrations. |
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| ISSN: | 0001-8899 1557-7414 |