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Greenberg comments on the ubiquity of the Helvetica typeface. Helvetica was created in 1957 at the Haas type foundry in Munchenstein Switzerland. With its cool, machined look--free of serifs, the little feet, and crowns at the end of the main stroke of a letter that originally derived from the natur...

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Bibliographic Details
Published in:TLS, the Times Literary Supplement the Times Literary Supplement, 2009-06 (5542), p.16
Main Author: Greenberg, Michael
Format: Article
Language:English
Subjects:
History
Social conditions & trends
Type fonts
Online Access:Get full text
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Summary:Greenberg comments on the ubiquity of the Helvetica typeface. Helvetica was created in 1957 at the Haas type foundry in Munchenstein Switzerland. With its cool, machined look--free of serifs, the little feet, and crowns at the end of the main stroke of a letter that originally derived from the natural movement of the calligrapher's brush--it was immediately taken up by designers and architects as a kind of all-purpose modernist tool. The letters could be blown up to any size without losing their clarity, a rare quality in type. They seem robotic but friendly, vaguely reminiscent of Lego blocks.
ISSN:0307-661X
2517-7729