Stadium Goods Giving Aftermarket Appeal
Stadium Goods cofounder and co-chief executive officer John McPheters shared this insight about the premium sneaker and streetwear markeplace's partnership with Farfetch. McPheters and Jed Stiller founded Stadium Goods to create a premium experience for the aftermarket built on "best-in-sh...
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| Published in: | WWD 2019-11, p.19-19 |
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| Main Author: | |
| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Stadium Goods cofounder and co-chief executive officer John McPheters shared this insight about the premium sneaker and streetwear markeplace's partnership with Farfetch. McPheters and Jed Stiller founded Stadium Goods to create a premium experience for the aftermarket built on "best-in-show retail, great customer service," said McPheters, as well as trust, which was lacking in the aftermarket prior to 2015. Celebrities share stories about their favorite sneakers and go shopping for new pairs while being interviewed by Joe La Puma, the show host and Complex's senior vice president of content strategy. The shop opened on Oct. 17 and will remain through the holiday season into January, and will focus primarily on streetwear brands such as Supreme and Off-White than on sneakers, which is the focal point of its New York City location and its business overall. |
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| ISSN: | 0149-5380 |