Flush with Cash from Target, Startup Attacks Rental Headaches

Smith’s venture joins a growing wave of challenges to the traditional tenets of renting -- a movement that’s questioning why leasing an apartment requires sizable upfront costs and a commitment to stay for a year. Tenants pay Landing an annual membership fee of $199, which allows them to sublease an...

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Published in:National Real Estate Investor 2019-11
Main Author: Bloomberg
Format: Article
Language:eng
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Summary:Smith’s venture joins a growing wave of challenges to the traditional tenets of renting -- a movement that’s questioning why leasing an apartment requires sizable upfront costs and a commitment to stay for a year. Tenants pay Landing an annual membership fee of $199, which allows them to sublease any of those apartments for a monthly rental cost that’s about 10% to 13% higher than if they rented a unit directly from the landlord, he said. Renting an empty one-bedroom in the same building directly from AvalonBay on Dec. 1, would cost $4,447 a month, plus a $2,000 refundable deposit for a 12-month lease, the landlord’s website shows.
ISSN:0027-9994