Analysis: Lowe and JWT reel after knockout Unilever blow
Unilever's decision to hand its E200m (L140m) Omo detergent business to Bartle Bogle Hegarty last week dealt a hammer-blow to the incumbents, WPP-owned JWT and Interpublic Group's Lowe. JWT lost its long-term hold on the L25m UK and Ireland account and, while Lowe will continue to handle t...
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| Published in: | Marketing Week 2005-10, p.13-13 |
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| Format: | Magazinearticle |
| Language: | eng |
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| Online Access: | Get full text |
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| Summary: | Unilever's decision to hand its E200m (L140m) Omo detergent business to Bartle Bogle Hegarty last week dealt a hammer-blow to the incumbents, WPP-owned JWT and Interpublic Group's Lowe. JWT lost its long-term hold on the L25m UK and Ireland account and, while Lowe will continue to handle the brand in Asia, Africa, Brazil, Bolivia, Paraguay and the Caribbean, it has lost one of its biggest markets - North America, worth an estimated $25m (L14m). Marketing Services Intelligence editor Bob Willott says that Unilever's decision is a blow for both JWT and Lowe, but it is unlikely to have a lasting impact on JWT. For Lowe, however, it is the bad news IPG did not want. IPG recently dropped more than $500m (L290m) of earnings in a restatement after a six-month investigation of its books. |
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| ISSN: | 0141-9285 |