Sorrell spurs rise of the holding company
Last week, WPP Group bagged the L400 million Samsung global integrated communication account. Although it is not for lack of effort on the part of rivals, WPP seems to be the only holding company to have been able to pull off this type of deal in recent years, raising questions about these entities&...
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| Published in: | Marketing Week 2004-11, p.22 |
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| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Last week, WPP Group bagged the L400 million Samsung global integrated communication account. Although it is not for lack of effort on the part of rivals, WPP seems to be the only holding company to have been able to pull off this type of deal in recent years, raising questions about these entities' role in pitches. It is well documented that WPP boss Sir Martin Sorrell adds the personal touch, and it appears he is prepared to go that bit further than the chiefs of rival holding companies to secure deals by seeking close relationships at the highest levels. Sorrell is a phenomenal new business machine, says J Walter Thompson UK business development director Peter Cowie. He has access to the top levels and understands their business concerns. Some insiders claim WPP's success in winning integrated global briefs is down to Sorrell's enforcement of collaboration between competing WPP agencies, even if those agencies do not like it. |
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| ISSN: | 0141-9285 |