Welcoming tourists to the swollen bosom of Britain
Forget the Deathwatch beetle, disregard new strains of voracious aphids; if all goes according to plan, the nation's gardeners will soon be keeping an eye out for invaders of a quite different sort. From next spring, a shaking in the shrubbery or an excited chattering behind the gazebo might wi...
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| Published in: | Marketing Week 2001-11, p.90 |
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| Main Author: | |
| Format: | Article |
| Language: | eng |
| Subjects: | |
| Online Access: | Get full text |
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| Summary: | Forget the Deathwatch beetle, disregard new strains of voracious aphids; if all goes according to plan, the nation's gardeners will soon be keeping an eye out for invaders of a quite different sort. From next spring, a shaking in the shrubbery or an excited chattering behind the gazebo might will denote a visiting Belgian. Should closer inspection confirm the presence of a stranger of pensionable age, wearing a trench coat and sensible shoes, and carrying a map, then the British Tourist Authority will have achieved its aim. In a bold move born as much out of desperation as inspiration, the authority plans to sink almost all of the L14 million - given to it by the Government to combat the effects on tourism of foot and mouth - into a marketing campaign aimed at attracting older visitors from European countries including France, German and Belgium. |
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| ISSN: | 0141-9285 |