AD WATCH: Immersive nature makes Pepsi campaign site most welcoming

Four recent advertising campaigns and their associated web sites are critiqued. Loading icons can reveal a lot about a website, and those in the sites up for review this month run the full gamut from the stiflingly corporate to the charmingly fitting. A website needs to shoulder many burdens, not le...

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Bibliographic Details
Published in:	New Media Age 2006-08, p.17-17
Format:	Magazinearticle
Language:	eng
Subjects:	Advertising Advertising campaigns Carbonated beverages Financial services Financial services industry Manycompanies Manyproducts Online advertising Soft drink industry Soft drinks Web sites
Online Access:	Get full text
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Summary:	Four recent advertising campaigns and their associated web sites are critiqued. Loading icons can reveal a lot about a website, and those in the sites up for review this month run the full gamut from the stiflingly corporate to the charmingly fitting. A website needs to shoulder many burdens, not least capturing data on its users in an effective way. But it's imperative that marketers don't lose sight of how and what they're communicating. The loading icon is often a measure of how far a creative is prepared to go in terms of expressing the brand or idea. The four campaigns featured are from: 1. American Express, 2. Hewlett-Packard, 3. Coca-Cola, and 4. Pepsi.
ISSN:	1364-7776