Panasonic gets women in tune

For the first time, Panasonic will target female consumers with ads for its car audio products. While car stereos are typically purchased by males ages 18-24, Panasonic wants to appeal to women as consumers and as influencers to males making purchases. Two print executions, per Grey, New York, will...

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Bibliographic Details
Published in:	Brandweek 2001-08, Vol.42 (30), p.9
Main Author:	Hein, Kenneth
Format:	Article
Language:	eng
Subjects:	Advertising agencies Advertising campaigns Audio equipment
Online Access:	Get full text
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Summary:	For the first time, Panasonic will target female consumers with ads for its car audio products. While car stereos are typically purchased by males ages 18-24, Panasonic wants to appeal to women as consumers and as influencers to males making purchases. Two print executions, per Grey, New York, will appear in such women's publications as Elle Girl, Mademoiselle, Self, Sports Illustrated for Women and YM. Outdoor and direct mail supports. The ads kick off Aug. 16 and run through year-end. New creative is on deck for 2002.
ISSN:	1064-4318