Ryanair's BBC debate rages on

[Stephen McNamara] explained Ryanair's PR strategy: 'What we wanted to achieve was to get rid of some of the mystique around Panorama.' He dubbed the programme a '30-minute advertorial for Ryanair'.

Bibliographic Details

Published in:	PR Week 2009, p.03
Main Author:	Cartmell, Matt
Format:	Newsletterarticle
Language:	eng
Subjects:	Airlines Broadcasting industry Contracts Criticism Documentary films Public relations Publicity
Online Access:	Get full text
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