Hotline to advertising justice

Your call will remain anonymous and if you give the FSA sufficient detail it will look into the advertisement and may take action against the firm that issued or approved it. The line should not be used for any other purpose. The line is open to consumers as well but the FSA is keen to encourage com...

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Bibliographic Details
Published in:	Money Marketing 2004-07, p.28
Format:	Article
Language:	eng
Subjects:	Advertisements Advertising Consumer credit Consumers Financial services Telephone hotlines
Online Access:	Get full text
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Summary:	Your call will remain anonymous and if you give the FSA sufficient detail it will look into the advertisement and may take action against the firm that issued or approved it. The line should not be used for any other purpose. The line is open to consumers as well but the FSA is keen to encourage companies to use it. Firms are a valuable source of market intelligence as the FSA cannot hope to see every single advert that gets published.
ISSN:	0958-3769 0958-3769