Voxpop: Simon Bolton

Enterprise IG, what challenges lie ahead for the former JWT chief executive? Opportunities, rather than challenges, lie ahead for Simon Bolton. There are many examples of the power of blending an advertising background with design, and Enterprise IG is likely to be no exception. Used to dealing with...

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Bibliographic Details
Published in:	Design Week 2006-01, Vol.21 (3), p.11
Format:	Article
Language:	eng
Subjects:	Package design
Online Access:	Get full text
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Summary:	Enterprise IG, what challenges lie ahead for the former JWT chief executive? Opportunities, rather than challenges, lie ahead for Simon Bolton. There are many examples of the power of blending an advertising background with design, and Enterprise IG is likely to be no exception. Used to dealing with big budgets, ad folk tend to be more experienced in nailing big projects with confidence, which, combined with the broad range of creative talent in a design business, opens up exciting opportunities.
ISSN:	0950-3676