CREATIVE SURVEY - SOUNDBITES: Risk and reward

Second thought: I'm pretty frustrated by the vogue for scratching at the navel of creativity, trying to unpick it, so as to synthesise it as a panacea. I wouldn't go anywhere near the 'taking a risk' ingredient of the creative spirit at the moment, as (one could argue) this is th...

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Bibliographic Details
Published in:	Design Week 2008-11, Vol.23 (46), p.S.7
Format:	Magazinearticle
Language:	eng
Subjects:	Beliefs, opinions and attitudes Creativity Customers Design Designers Graphic design companies Polls & surveys Practice
Online Access:	Get full text
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Summary:	Second thought: I'm pretty frustrated by the vogue for scratching at the navel of creativity, trying to unpick it, so as to synthesise it as a panacea. I wouldn't go anywhere near the 'taking a risk' ingredient of the creative spirit at the moment, as (one could argue) this is the very attitude at the root of our sub-prime 'creative' accounting. Instead, let's use startling, expansive, perceptive intelligence to see our world differently and to move forward, into the light.
ISSN:	0950-3676