Catalogs soar in cyberspace

Apparel manufacturers can now offer virtual fashion shows on demand through cyberspace, and manufacturers who do not take advantage of this alternative distribution channel will be left behind the race for tomorrow's computer savvy consumers. For manufacturers with large retail outlets or other...

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Bibliographic Details
Published in:Apparel industry magazine 1995-05, Vol.56 (5), p.8
Main Author: Brooks, Janie
Format: Magazinearticle
Language:English
Subjects:
Business growth
Clothing industry
Home shopping
Internet
Multimedia
Online information services
Personal computers
Recreational equipment
Shopping
Trends
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Summary:Apparel manufacturers can now offer virtual fashion shows on demand through cyberspace, and manufacturers who do not take advantage of this alternative distribution channel will be left behind the race for tomorrow's computer savvy consumers. For manufacturers with large retail outlets or others who want to explore alternative distribution channels, cyberspace offers some intriguing possibilities. For those that are already developing online catalogs, it provides a way to increase the number of consumers with ready access to that catalog. Content-Ware Inc.'s Shopping 2000, an online mall on the Internet that has been in operation since November 1994, is discussed.
ISSN:0192-1878