PNC effort highlights non-banking services

PNC effort highlights non-banking services

PNC Financial Services Group will try to generate interest in its operations beyond banking with a new ad campaign breaking this week. The new campaign, the first work for PNC from Arnold Communications, McLean, Virginia, will stress some of the company's non-banking businesses, such as investm...

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Bibliographic Details
Published in:Advertising Age 2000-03, Vol.71 (11), p.16
Main Author: Cardona, Mercedes M
Format: Article
Language:eng
Subjects:
Advertising campaigns
Bank marketing
Banking
Financial services
Marketing
Regional banks
Online Access:Get full text
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Summary:PNC Financial Services Group will try to generate interest in its operations beyond banking with a new ad campaign breaking this week. The new campaign, the first work for PNC from Arnold Communications, McLean, Virginia, will stress some of the company's non-banking businesses, such as investment management.
ISSN:0001-8899
1557-7414