DISCOMFORT ZONE; Jessica Toye's work unsettles for all the right reasons

DISCOMFORT ZONE; Jessica Toye's work unsettles for all the right reasons

While senior art director at JWT New York she helped create two standout campaigns that brought on the accolades: "Unsafety Check," a provocatively simple tool for Black Lives Matter that inverted Facebook's ubiquitous feature and allowed black Americans and their allies to speak out...

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Bibliographic Details
Published in:Advertising Age 2018-05, Vol.89 (12), p.7
Main Author: Sherwood, I-Hsien
Format: Article
Language:eng
Subjects:
Advertising
Advertising accounts
Advertising agencies
Advertising campaigns
Appreciation
Awards & honors
Black Lives Matter movement
Corporate directors
Design
Injustice
Internships
Literacy
Marketing industry
Mentors
Officials and employees
Tattoos
Toye, Jessica
White supremacy
Women
Works
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Summary:While senior art director at JWT New York she helped create two standout campaigns that brought on the accolades: "Unsafety Check," a provocatively simple tool for Black Lives Matter that inverted Facebook's ubiquitous feature and allowed black Americans and their allies to speak out against police brutality; and "#SeeAllTheAngles," a campaign for the News Literacy Project featuring a nearly indecipherable typeface to help combat fake news by forcing readers to question their information sources.[...]in the months before President Trump's inauguration, when he doubled down on rhetoric vilifying immigrants, racial minorities and civil rights protesters, Toye and her colleagues--senior art director Mo Osunbor and senior copywriters Daniel Del Toro and Chris Phillips--dreamed up an unsolicited project for Black Lives Matter.When the team reached out to Black Lives Matter through the brother of a friend, the organization liked the idea, but had another priority: a searchable database of black-owned businesses in the U.S. So Toye first helped create the Backing Black Business site.
ISSN:0001-8899
1557-7414