How CUs Use Chatroom Feature To Extend Reach

That type of chatroom feature is one of the offspring of an alliance formed last year between Alltel Information Services and CUNA to turn this reverie of the full-service banking and mortgage origination website into a member-empowering reality, according to Susan Casillas, VP of Solutions Engineer...

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Bibliographic Details
Published in:	Credit Union Journal 2000-12, Vol.4 (51), p.10
Main Author:	Jepson, Kevin
Format:	Article
Language:	eng
Subjects:	Alliances Bank services Banking industry Chat rooms Computer services industry Contracts Credit unions Electronic banking Home banking Information services Information services industry Internet Online services Web sites
Online Access:	Get full text
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Summary:	That type of chatroom feature is one of the offspring of an alliance formed last year between Alltel Information Services and CUNA to turn this reverie of the full-service banking and mortgage origination website into a member-empowering reality, according to Susan Casillas, VP of Solutions Engineering at Alltel in Jacksonville, Fla. In the past, mortgage business has not exactly been low-hanging fruit for CUs. "Members have such incredible loyalty and the mindset that their credit unions have the best service and rates," Casillas said. "Unfortunately, the minute they think of a mortgage need, they don't go to the credit union. They go somewhere else." Member Service on the Internet, the only feature of Alltel's solution CUNA is using at present, can be integrated with a CU's existing products, said Casillas. Casillas claimed the service can reduce the significant 70% application drop-off from online mortgage applications. Instead of members becoming frustrated and signing off, says Casillas, the credit union can benefit from coaching members through the process and racking up a higher percentage of complete online applications.
ISSN:	1521-5105