Internet marketing: software for the hard sell

The Internet has become the new tool for health care providers and managed care organizations, providing inexpensive support to customers and wide exposure to potential prospects. The use of Internet for marketing purpose has grown steadily from 20% in 1995 to 32% of hospitals in 1998 having used th...

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Bibliographic Details
Published in:	Health management technology 1998-10, Vol.19 (11), p.16-20
Main Author:	Sandrick, K
Format:	Magazinearticle
Language:	eng
Subjects:	Access to information Brand loyalty Catchment Area (Health) Competition Consumer Behavior Customer services Customers Data base marketing Data Collection Economic Competition Geography Health administration Health care industry Health Care Sector Health Maintenance Organizations Hospitals Humans Interactive marketing Internet Internet - utilization Maps as Topic Marketing Marketing of Health Services - methods Marketing of Health Services - trends Personal health Physicians Polls & surveys Software Statistical data United States Websites
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Summary:	The Internet has become the new tool for health care providers and managed care organizations, providing inexpensive support to customers and wide exposure to potential prospects. The use of Internet for marketing purpose has grown steadily from 20% in 1995 to 32% of hospitals in 1998 having used the Internet to some degree. Large organizations can offer advanced technology such as search providers, live chat forums, newsletters, and even electronic catalogs for medical suppliers. The Internet is also a good place to develop a marketing database. When a customer or prospect visits a Web site, any information entered into the site can be retained and integrated into the collective. And it is easy to get competitor information from their Web sites.
ISSN:	1074-4770