Mobile Banking + Added Functionality = More Growth Opportunities for Credit Unions; As mobile services have become more prevalent and more robust, they have quickly gone from being 'nice to have' to 'must have,' pushing CUs to constantly evaluate and update their offerings

Mobile banking has quickly become an indispensable service for millions of people. A significant factor driving the increased use, and high frequency use, of mobile banking is the robust functionality now available via the channel. Going well beyond balance checks, mobile banking allows members to c...

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Bibliographic Details
Published in:	Credit Union Journal 2016-10, Vol.20 (21), p.5
Main Author:	Frost, Shirra
Format:	Article
Language:	eng
Subjects:	Bank acquisitions & mergers Banks (Finance) Business conditions Consumer behavior Consumers Credit unions Electronic banking Mobile commerce Remote deposit capture Service enhancement Telecommunications industry
Online Access:	Get full text
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Summary:	Mobile banking has quickly become an indispensable service for millions of people. A significant factor driving the increased use, and high frequency use, of mobile banking is the robust functionality now available via the channel. Going well beyond balance checks, mobile banking allows members to conduct a multitude of financial tasks, from depositing checks, to paying bills, to managing debit and credit cards. These services enable credit unions to stay in step with the faster pace of peoples' lives. As the number of capabilities available via mobile banking has expanded, credit unions are better equipped to meet members wherever they are.
ISSN:	1521-5105